Travel & Tourism
The Gardner Institute produces leading travel and tourism research in Utah. We produce reports, profiles, research briefs, fact sheets, data sheets, and blogs on Utah’s visitor economy. Our research informs the Utah Office of Tourism, destination marketing organizations, policymakers, and the general public.
The State of Utah’s Travel and Tourism Industry, February 2024 (Tri-Fold Brochure)
Visitors spent a record $11.98 billion in Utah’s economy in 2022, generating 151,800 total jobs and a record $2.12 billion in total state and local tax revenue.
An Economic Summary of Utah’s Cultural Arts Industry, 2022
Utah’s cultural industry, including the design, education, entertainment, fashion, film, humanities, and traditional arts sectors, generated $14.9 billion in output (direct spending) and supported an estimated 69,820 Utah jobs in 2022.
Salt Lake City: Utah’s Thriving Urban Center
Salt Lake City is the foremost flourishing center for commerce, sports, entertainment, culture, and education in the Mountain West. Utah’s capital defies the trends of many urban centers as the forces of decentralization pull people, jobs, and commerce away from the urban core, resulting in urban decay. In the next decade, even as Utah’s capital city grapples with growth challenges, Salt Lake City will welcome thousands of new residents who will benefit from a new Temple Square, may secure a new professional sports franchise(s), will host a second Olympic and Paralympic Winter Games, and will grow entertainment, cultural offerings, and[...]
Tourism Insight: The Hidden Health Benefits of Utah’s Natural Playground
Nov 21, 2023 – Utah is often called “nature’s playground” due to its diverse range of terrain and year-round outdoor recreation opportunities. Each year, millions of people visit Utah’s parks and ski resorts to participate in a wide range of outdoor activities and, in the process, generate billions of dollars in economic impact. In addition to attracting visitor spending, Utah’s outdoor recreation opportunities offer a host of hidden health benefits—something that became more evident during the COVID-19 pandemic.
Utah Travel and Tourism County Profiles, 2022
The Gardner Institute produces leading travel and tourism research in Utah. We produce reports, profiles, research briefs, fact sheets, data sheets, and blogs on Utah’s visitor economy. Our research informs the Utah Office of Tourism, destination marketing organizations, policymakers, and the general public.
An Economic Summary of Uintah County’s Cultural Industry, 2023
Uintah County’s cultural industry, which includes the design, education, entertainment, fashion, film, humanities, and traditional arts sectors, generated $37.2 million in output (direct spending) in 2022. This $37.2 million directly supported an estimated 330 jobs and indirectly supported an additional 95 jobs in Uintah County.
An Economic Summary of Utah County’s Cultural Industry, 2023
In 2022, Utah County’s cultural industry, including the design, education, entertainment, fashion, film, humanities, and traditional arts sectors, generated $2.20 billion in output (direct spending). This $2.20 billion in cultural in spending directly supported an estimated 15,008 Utah County jobs and indirectly supported an additional 10,059 jobs.
An Economic Summary of Davis County’s Cultural Industry, 2023
Davis County’s cultural industry, which includes the design, education, entertainment, fashion, film, humanities, and traditional arts sectors, generated $691.0 million in output (direct spending) in 2022. This $691.0 million directly supported an estimated 5,060 jobs and indirectly supported an additional 2,391 jobs in Davis County.
An Economic Summary of Washington County’s Cultural Industry, 2023
Washington County’s cultural industry, which includes the design, education, entertainment, fashion, film, humanities, and traditional arts sectors, generated $570.5 million in output (direct spending) in 2022. This $570.5 million directly supported an estimated 3,505 jobs and indirectly supported an additional 2,499 jobs in Washington County
The State of Utah’s Travel and Tourism Industry, September 2023 (Tri-Fold Brochure)
Visitors spent a record $11.98 billion in Utah’s economy in 2022, generating 152,800 total jobs and a record $2.12 billion in total state and local tax revenue. Utah ski resort visitation (7.1 million skier days) was at an all-time high during the 2022-2023 season, up 22% from the previous season.