Travel & Tourism
The Gardner Institute produces leading travel and tourism research in Utah. We produce reports, profiles, research briefs, fact sheets, data sheets, and blogs on Utah’s visitor economy. Our research informs the Utah Office of Tourism, destination marketing organizations, policymakers, and the general public.
Featured Research
The State of Utah’s Travel and Tourism Industry 2026 (2024/2025 Trifold)
The Gardner Institute produces leading travel and tourism research in Utah. We produce reports, profiles, research briefs, fact sheets, data sheets, and blogs on Utah’s visitor economy. Our research informs the Utah Office of Tourism, destination marketing organizations, policymakers, and the general public.
The Economic Contributions of Utah’s Ski Industry, 2025
Utah is home to 15 ski resorts, including the nation’s largest ski resort (Park City). Ten of the state's resorts are less than an hour from Salt Lake City International Airport.
The State of Utah’s Travel and Tourism Industry, October 2025 (Tri-fold Brochure)
Utah’s travel and tourism industry is a significant contributor to the state’s economy, fostering job creation, supporting local businesses, and generating tax revenue. The industry comprises private and public entities that promote leisure and business travel and provide tourism-related goods and services.
