Travel & Tourism
The Gardner Institute produces leading travel and tourism research in Utah. We produce reports, profiles, research briefs, fact sheets, data sheets, and blogs on Utah’s visitor economy. Our research informs the Utah Office of Tourism, destination marketing organizations, policymakers, and the general public.
An Economic Summary of Davis County’s Cultural Industry, 2023
Davis County’s cultural industry, which includes the design, education, entertainment, fashion, film, humanities, and traditional arts sectors, generated $691.0 million in output (direct spending) in 2022. This $691.0 million directly supported an estimated 5,060 jobs and indirectly supported an additional 2,391 jobs in Davis County.
An Economic Summary of Washington County’s Cultural Industry, 2023
Washington County’s cultural industry, which includes the design, education, entertainment, fashion, film, humanities, and traditional arts sectors, generated $570.5 million in output (direct spending) in 2022. This $570.5 million directly supported an estimated 3,505 jobs and indirectly supported an additional 2,499 jobs in Washington County
The State of Utah’s Travel and Tourism Industry, September 2023 (Tri-Fold Brochure)
Visitors spent a record $11.98 billion in Utah’s economy in 2022, generating 152,800 total jobs and a record $2.12 billion in total state and local tax revenue. Utah ski resort visitation (7.1 million skier days) was at an all-time high during the 2022-2023 season, up 22% from the previous season.
August 2023 Newsmaker Travel and Tourism Industry Outlook Presentation
Utah’s tourism economy has experienced a strong recovery since the pandemic more than three years ago. Visitor spending, jobs, and tax revenue have all surpassed pre-pandemic levels. Utah’s ski industry reported another record year, while the state’s “Mighty 5” national parks and state parks continue to attract visitors from across the nation and around the world.
Utah Travel and Tourism County Profiles, 2021
In 2021, visitors directly spent significantly across the state, a sharp increase from 2020. The top three spending categories were auto transportation, lodging, and food service. Visitor spending made up a large portion the overall travel and tourism economy.
Insight: Tourism Buoys Utah’s Coal Country
By: Jennifer Leaver and Casey Hansen Note: The opinions expressed are those of the author alone and do not reflect an institutional position of the Gardner Institute. We hope the opinions shared contribute to the marketplace of ideas and help people as they formulate their own INFORMED DECISIONS™. […]
2030 Olympic and Paralympic Winter Games in Utah: Demographic, Social, and Environmental Factors
Utah’s demographic, social, and environmental factors favorably position the state to host another successful Olympic and Paralympic Winter Games.
An Economic Summary of Salt Lake County’s Cultural Industry, 2023
In 2021, Salt Lake County’s cultural industry, including the design, education, entertainment, fashion, film, humanities, and traditional arts sectors, generated $6.2 billion in output (direct spending).
Insight: Visit Salt Lake & The Power of The Tourism Economy
By: Kaitlin Eskelson, President & CEO, Visit Salt Lake Note: The opinions expressed are those of the author alone and do not reflect an institutional position of the Gardner Institute. We hope the opinions shared contribute to the marketplace of ideas and help people as they formulate their own INFORMED DECISIONS™. […]
The State of Utah’s Travel and Tourism Industry, 2021
Utah’s travel and tourism industry has experienced a healthy post-pandemic recovery, yet continues to face a service industry labor shortage, stunted international visitation, and inflationary headwinds.