The Kem C. Gardner Policy Institute estimates visitor spending, tourism-related jobs, and tourism-related tax revenue for all Utah counties annually, updated through the county tourism dashboard. We derive county-wide visitor spending estimates using various data sources, including Tourism Economics’ visitor spending data, U.S. Bureau of Economic Analysis employment data, and Utah State Tax Commission tax revenue data. We run our visitor spending estimates through economic modeling software (IMPLAN) and customized institute fiscal models to generate the most accurate figures for Utah’s 29 counties.

Public Transportation Spending IS NOT Included—Please note that visitor spending on public transportation, which includes air, rail, public transit, taxi, shuttle, and ridesharing, is not included in the county profiles due to the lack of reliable data. For more information on Utah’s public transportation sector, click here.

NOTE on Salt Lake County—As the state’s largest air travel (SLC International Airport) and public transportation hub, if public transportation spending were to be included in Salt Lake County’s 2024 tourism profile, it would raise visitor spending in the county to an estimated $6.15 billion, accounting for 46.2% of statewide visitor spending. This would also support approximately 56,400 total jobs and generate an estimated $753.7 million in total state and local tax revenue.

County Tourism Profile Updates (September 2025)—Please note that with the availability of new sources of visitor spending data, county tourism profile data from 2019-2024 has been revised and updated using an improved methodology and therefore should not be compared to county profile data predating September 2025.

View the latest statewide tourism report here.

Reference the dashboard’s “Glossary of Terms” here.