Travel & Tourism
The Gardner Institute produces leading travel and tourism research in Utah. We produce reports, profiles, research briefs, fact sheets, data sheets, and blogs on Utah’s visitor economy. Our research informs the Utah Office of Tourism, destination marketing organizations, policymakers, and the general public.
An Economic Analysis of Zion National Park Scenarios, 2021
Proposed developments at Zion National Park’s east entrance include the construction of a new visitor center, lodging, and hiking/biking trails along with the deployment of an electric shuttle fleet. This study analyzes the economic impacts of east park improvements on Kane and Washington counties over 10 years by comparing this high-investment scenario with a projected baseline scenario.
Insight: Pandemic-Driven Travel: How COVID-19 Influenced 2020 Tourism Trends
By: Jennifer Leaver Note: The opinions expressed are those of the author alone and do not reflect an institutional position of the Gardner Institute. We hope the opinions shared contribute to the marketplace of ideas and help people as they formulate their own INFORMED DECISIONS™. Mar 5, 2021 – Exactly one year ago, my teenage daughter and I were anxiously awaiting our summer humanitarian trip to Thailand—something that we had been planning for over six months. One week later, everything changed. […]
The State of Utah’s Travel and Tourism Industry, February 2020 (Tri-Fold Brochure)
In 2019, travelers and tourists spent a record $10.06 billion in Utah. Nonresident visitors spent $8.62 billion of that (85.7%) with the largest shares spent on transportation, lodging, and dining. Additional nonresident visitor purchases included retail and groceries, as well as arts, entertainment, and recreation–related activities.
Utah Travel & Tourism County Profiles, 2019
Visitor spending generated $336.9 million in direct tax revenue, including $191.9 million in state and $145.0 million in local tax revenue. Visitor spending generated approximately $111.5 million in additional indirect and induced state and local tax revenue, for a total of $448.4 million.
COVID-19’s Impact on Utah’s Travel and Tourism Industry, 2020
In early 2020, the COVID-19 pandemic rattled the global travel and tourism industry with unprecedented force. As the virus surfaced in the U.S. in February, travel restrictions, flight cancellations, stay-at-home orders, and service-oriented business closures directly impacted visitor spending, tourism related jobs, and visitation trends.
COVID-19’s Impact on Utah’s Travel and Tourism Industry (PowerPoint Presentation)
In early 2020, the COVID-19 pandemic rattled the global travel and tourism industry with unprecedented force. As the virus surfaced in the U.S. in February, travel restrictions, flight cancellations, stay-at-home orders, and service-oriented business closures directly impacted visitor spending, tourism related jobs, and visitation trends.
Insight: Sunshine Before the Storm: How Utah Tourism Gleamed Before COVID-19
By: Jennifer Leaver Note: The opinions expressed are those of the author alone and do not reflect an institutional position of the Gardner Institute. We hope the opinions shared contribute to the marketplace of ideas and help people as they formulate their own INFORMED DECISIONS™. […]
The State of Utah’s Travel and Tourism Industry, 2019
Travel and tourism is one of Utah's top ten industries, supporting one in 11 Utah jobs and generating over a billion dollars in state and local tax revenue annually.
The State of Utah’s Travel and Tourism Industry, September 2020 (Tri-Fold Brochure)
In 2019, travelers and tourists spent a record $10.06 billion in Utah. Nonresident visitors spent $8.62 billion of that, with the largest shares spent on transportation (including gasoline purchases, car rentals, transportation fares, and parking), lodging, and dining. Additional nonresident visitor purchases included retail and groceries, as well as arts, entertainment, and recreation–related activities.
Insight: Pioneer Day Update: Utah’s Tourism Industry Shows Signs of Recovery
By: Jennifer Leaver Note: The opinions expressed are those of the author alone and do not reflect an institutional position of the Gardner Institute. We hope the opinions shared contribute to the marketplace of ideas and help people as they formulate their own INFORMED DECISIONS™. Jul 23, 2020 – Pioneer Day weekend is here, but with less fanfare that years past. Due to COVID-19, Days of ’47 parades, rodeos, fireworks, and other holiday activities in cities and towns across Utah have been cancelled and postponed until 2021. Now, halfway through summer, the pandemic’s effects on Utah’s tourism economy are emerging[...]