Travel & Tourism
The Gardner Institute produces leading travel and tourism research in Utah. We produce reports, profiles, research briefs, fact sheets, data sheets, and blogs on Utah’s visitor economy. Our research informs the Utah Office of Tourism, destination marketing organizations, policymakers, and the general public.
The State of Utah’s Travel and Tourism Industry, 2021
Utah’s travel and tourism industry has experienced a healthy post-pandemic recovery, yet continues to face a service industry labor shortage, stunted international visitation, and inflationary headwinds.
An Economic Summary of Utah’s Cultural Industry, 2023
In 2021, Utah’s cultural industry, which comprises the design, education, entertainment, fashion, film, humanities, and traditional arts sectors, generated $10.1 billion in output (direct spending) and supported an estimated 65,300 Utah jobs.
Washington County Cultural Industry Snapshot, 2020
Washington County's arts, culture, and entertainment industry (cultural industry) is comprised of a variety of industries, including jobs in the areas of design, entertainment, fashion, film, humanities, live events, museums, and traditional arts.
Salt Lake County Cultural Industry Snapshot, 2020
Salt Lake County's arts, culture, and entertainment industry cultural industry) is comprised of a variety of industries, including jobs in the areas of design, entertainment, fashion, film, humanities, live events, museums, and traditional arts.
2030 Olympic and Paralympic Winter Games in Utah: Estimated Economic and Fiscal Impact
The proposed 2030 Olympic Winter Games in Utah would make a significant economic impact.
Utah Travel and Tourism County Profiles, 2020
Utah Travel and Tourism County Profiles for 2020 give a detailed breakdown of key economic indicators related to tourism for each of Utah's 29 counties.
Utah Resident Opinions on Tourism: Local Area Survey Results March 2022
Utah residents indicate a wide range of opinions about Utah’s tourism industry. A local area survey conducted in Fall 2021 provides insight on the similarities and differences in how tourism is perceived in 14 different areas of the state.
