Travel & Tourism
The Gardner Institute produces leading travel and tourism research in Utah. We produce reports, profiles, research briefs, fact sheets, data sheets, and blogs on Utah’s visitor economy. Our research informs the Utah Office of Tourism, destination marketing organizations, policymakers, and the general public.
August 2023 Newsmaker Travel and Tourism Industry Outlook Presentation
Utah’s tourism economy has experienced a strong recovery since the pandemic more than three years ago. Visitor spending, jobs, and tax revenue have all surpassed pre-pandemic levels. Utah’s ski industry reported another record year, while the state’s “Mighty 5” national parks and state parks continue to attract visitors from across the nation and around the world.
Utah Travel and Tourism County Profiles, 2021
In 2021, visitors directly spent significantly across the state, a sharp increase from 2020. The top three spending categories were auto transportation, lodging, and food service. Visitor spending made up a large portion the overall travel and tourism economy.
Insight: Tourism Buoys Utah’s Coal Country
By: Jennifer Leaver and Casey Hansen Note: The opinions expressed are those of the author alone and do not reflect an institutional position of the Gardner Institute. We hope the opinions shared contribute to the marketplace of ideas and help people as they formulate their own INFORMED DECISIONS™. […]
2030 Olympic and Paralympic Winter Games in Utah: Demographic, Social, and Environmental Factors
Utah’s demographic, social, and environmental factors favorably position the state to host another successful Olympic and Paralympic Winter Games.
An Economic Summary of Salt Lake County’s Cultural Industry, 2023
In 2021, Salt Lake County’s cultural industry, including the design, education, entertainment, fashion, film, humanities, and traditional arts sectors, generated $6.2 billion in output (direct spending).