Travel & Tourism
The Gardner Institute produces leading travel and tourism research in Utah. We produce reports, profiles, research briefs, fact sheets, data sheets, and blogs on Utah’s visitor economy. Our research informs the Utah Office of Tourism, destination marketing organizations, policymakers, and the general public.
Industry Snapshot: An Economic Summary of Utah’s Arts, Culture, and Entertainment Industry, 2022
Utah's arts, culture, and entertainment industry (cultural industry) is comprised of a variety of industries, including jobs in the area of design, entertainment, fashion, film, humanities, live events, museums, and traditional arts. In 2020, Utah’s cultural industry generated $9.1 billion in direct sales, which spurred an additional $8.7 billion in indirect and induced effects, for a total of $17.8 billion in total sales—or 9.0% of Utah’s 2020 GDP.
Utah Resident Opinions on Tourism: Statewide Survey Results February 2022
Utah residents indicate a wide range of opinions about Utah’s tourism industry. In a statewide survey conducted in Fall 2021, Utah residents recognized the extensive reach of tourism activity in the state, revealed their firsthand experiences recreating in Utah, and noted the importance of tourism to Utah’s economy.
The State of Utah’s Travel and Tourism Industry, January 2022 (Tri-Fold Brochure)
I n 2020, travelers spent $7.07 billion in Utah, a 29.8% decline from the 2019 record spending of $10.13 billion. As a result, Utah travel and tourism spending supported 18,800 fewer jobs and generated $255 million less in total tax revenue.
The State of Utah’s Travel and Tourism Industry, 2020
Utah’s travel and tourism industry—the hardest-hit industry by the 2020 COVID-19 pandemic—experienced a healthy recovery during the first half of 2021, particularly in Utah’s rural areas.
Insight: Utah’s Seasonal Employee Housing Conundrum
By: Jennifer Leaver Note: The opinions expressed are those of the author alone and do not reflect an institutional position of the Gardner Institute. We hope the opinions shared contribute to the marketplace of ideas and help people as they formulate their own INFORMED DECISIONS™. Across the West, resort and recreation towns are no strangers to employee housing availability and affordability problems—but are these problems worsening? […]
Insight: Summer 2021 in Utah: Tourism Up, Staffing Down
By: Jennifer Leaver Note: The opinions expressed are those of the author alone and do not reflect an institutional position of the Gardner Institute. We hope the opinions shared contribute to the marketplace of ideas and help people as they formulate their own INFORMED DECISIONS™. […]
Back to Baseline: Utah’s Tourism Economy Rebounds Post-Pandemic, 2021
One year since the arrival of COVID in the U.S. and Utah’s tourism economy is back on track. Leisure and hospitality employment in southern Utah rebounded “back to baseline” last fall, while the rest of the state began catching up this spring. Statewide, hotel occupancy rates returned to 2019 levels this April, while transient room tax revenue surpassed 2019 levels this February and March.
Insight: A Tale of Two Utah Tourism Recoveries
By: Jennifer Leaver Note: The opinions expressed are those of the author alone and do not reflect an institutional position of the Gardner Institute. We hope the opinions shared contribute to the marketplace of ideas and help people as they formulate their own INFORMED DECISIONS™. […]
An Economic Analysis of Zion National Park Scenarios, 2021
Proposed developments at Zion National Park’s east entrance include the construction of a new visitor center, lodging, and hiking/biking trails along with the deployment of an electric shuttle fleet. This study analyzes the economic impacts of east park improvements on Kane and Washington counties over 10 years by comparing this high-investment scenario with a projected baseline scenario.
Insight: Pandemic-Driven Travel: How COVID-19 Influenced 2020 Tourism Trends
By: Jennifer Leaver Note: The opinions expressed are those of the author alone and do not reflect an institutional position of the Gardner Institute. We hope the opinions shared contribute to the marketplace of ideas and help people as they formulate their own INFORMED DECISIONS™. Exactly one year ago, my teenage daughter and I were anxiously awaiting our summer humanitarian trip to Thailand—something that we had been planning for over six months. One week later, everything changed. […]