Travel & Tourism

The Gardner Institute produces leading travel and tourism research in Utah. We produce reports, profiles, research briefs, fact sheets, data sheets, and blogs on Utah’s visitor economy. Our research informs the Utah Office of Tourism, destination marketing organizations, policymakers, and the general public.

1610, 2023

An Economic Summary of Davis County’s Cultural Industry, 2023

October 16th, 2023|

Davis County’s cultural industry, which includes the design, education, entertainment, fashion, film, humanities, and traditional arts sectors, generated $691.0 million in output (direct spending) in 2022. This $691.0 million directly supported an estimated 5,060 jobs and indirectly supported an additional 2,391 jobs in Davis County.

1610, 2023

An Economic Summary of Washington County’s Cultural Industry, 2023

October 16th, 2023|

Washington County’s cultural industry, which includes the design, education, entertainment, fashion, film, humanities, and traditional arts sectors, generated $570.5 million in output (direct spending) in 2022. This $570.5 million directly supported an estimated 3,505 jobs and indirectly supported an additional 2,499 jobs in Washington County

908, 2023

August 2023 Newsmaker Travel and Tourism Industry Outlook Presentation

August 9th, 2023|

Utah’s tourism economy has experienced a strong recovery since the pandemic more than three years ago. Visitor spending, jobs, and tax revenue have all surpassed pre-pandemic levels. Utah’s ski industry reported another record year, while the state’s “Mighty 5” national parks and state parks continue to attract visitors from across the nation and around the world.

3105, 2023

Utah Travel and Tourism County Profiles, 2021

May 31st, 2023|

In 2021, visitors directly spent significantly across the state, a sharp increase from 2020. The top three spending categories were auto transportation, lodging, and food service. Visitor spending made up a large portion the overall travel and tourism economy.

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