Travel & Tourism
The Gardner Institute produces leading travel and tourism research in Utah. We produce reports, profiles, research briefs, fact sheets, data sheets, and blogs on Utah’s visitor economy. Our research informs the Utah Office of Tourism, destination marketing organizations, policymakers, and the general public.
An Economic Summary of Cache County’s Cultural Industry, 2023
Cache County’s cultural industry, which includes the design, education, entertainment, fashion, film, humanities, and traditional arts sectors, generated $392.4 million in output (direct spending) and supported an estimated 2,516 Cache County jobs in 2023.
An Economic Summary of Box Elder County’s Cultural Industry, 2023
Box Elder County’s cultural industry, which includes the design, education, entertainment, fashion, film, humanities, and traditional arts sectors, generated $54.0 million in output (direct spending) and supported an estimated 433 Box Elder County jobs in 2023.
Utah Olympic Winter Games: Then and Now
This fact sheet compares Utah in 2002 with Utah in 2034. In 2034, Utah will be larger, older, and more racially and ethnically diverse. The Utah economy will be nearly twice the size of 2002 and feature a much larger tourism sector, more international engagement, improved infrastructure, and a robust winter sports economy.
A Living Legacy: Utah Olympic Legacy Foundation
The Utah Olympic Legacy Foundation preserves an Olympic history, provides a robust economic contribution to the state, and creates dynamic opportunities for athletes, staff, visitors, and the community
Salt Lake County Zoo, Arts & Parks (ZAP) Tax
Salt Lake County collected $36.7 million in ZAP tax revenue in fiscal year 2023, supporting organizations that collectively employ nearly 15,000 individuals and receive over 11 million visitors annually.
Estimated Economic Impacts of the 2034 Olympic and Paralympic Games
The 2034 Olympic and Paralympic Winter Games would make a significant economic impact to Utah, generating new jobs, income, and $6.6 billion in economic output.
