Consumer Sentiment Survey
The Kem C. Gardner Policy Institute publishes Utah’s monthly consumer sentiment index. The index helps policymakers, businesses, and local communities understand consumers’ perspectives on present and future economic circumstances, allowing them to proactively strategize and adapt to changes. The survey questions are identical to essential questions from the University of Michigan’s national consumer sentiment survey, with additional questions specific to the state of Utah. Our monthly report on consumer sentiment includes a comparison of the Utah and U.S. indexes, along with response data for each survey question.
August 2021 Utah Consumer Confidence
The Gardner Institute survey of consumer sentiment measured a substantial decline in sentiment among Utahns between July and August of 2021. An even larger decline was reported by the University of Michigan based on their survey of Americans as a whole.
July 2021 Utah Consumer Confidence
The Gardner Institute survey of consumer sentiment finds sentiment among Utahns fell between June and July of 2021. The University of Michigan reports comparable declines among Americans as a whole.
June 2021 Utah Consumer Confidence
Our survey finds consumer sentiment among Utahns held steady from May to June. A similar survey by the University of Michigan, but concerning all Americans, measured a gain in sentiment over the same time period.
May 2021 Utah Consumer Confidence
Our survey finds consumer sentiment among Utahns fell in May. A similar survey by the University of Michigan, but concerning all Americans, also measured a decrease in sentiment during May. Table 1 shows responses to questions that define “sentiment” for Utah (Gardner Institute survey) and the U.S. as a whole (from the University of Michigan).
April 2021 Utah Consumer Confidence
Our survey finds that consumer sentiment among Utahns held steady in April following a large gain in March. A similar survey by the University of Michigan, but concerning all Americans, found sentiment increasing in April, though at a slower rate than in March.
March 2021 Utah Consumer Confidence
Our survey shows that consumer sentiment among Utahns continued to climb between February and March 2021. A similar survey by the University of Michigan concerning all Americans shows strong gains in sentiment during the same time period.
February 2021 Utah Consumer Confidence
Our survey shows an increase in consumer sentiment among Utahns between January and February 2021. This increase is driven by sharp gains in sentiment among females, those with college degrees, and particularly females with college degrees. A similar survey by the University of Michigan concerning all Americans finds sentiment fell during the same time period.
January 2021 Utah Consumer Confidence
Our survey shows little change in consumer sentiment among Utahns between December 2020 and January 2021. U.S. data show analogous results, according to a similar survey by the University of Michigan.
December 2020 Utah Consumer Confidence
Our survey shows little change in consumer sentiment among Utahns between November and December 2020. Sentiment rose slightly for the U.S. as a whole, according to a similar survey by the University of Michigan.
November 2020 Utah Consumer Confidence
Our survey shows consumer sentiment among Utahns fell between October and November 2020.