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Consumer Sentiment Survey

The Kem C. Gardner Policy Institute publishes Utah’s monthly consumer sentiment index. The index helps policymakers, businesses, and local communities understand consumers’ perspectives on present and future economic circumstances, allowing them to proactively strategize and adapt to changes. The survey questions are identical to essential questions from the University of Michigan’s national consumer sentiment survey, with additional questions specific to the state of Utah. Our monthly report on consumer sentiment includes a comparison of the Utah and U.S. indexes, along with response data for each survey question.

102, 2022

February 2022 Utah Consumer Sentiment

February 1st, 2022|

Utah’s consumer sentiment rose by 1.9 points from January to February, increasing to 78.8, according to the Kem C. Gardner Institute’s Utah Consumer Sentiment Survey. While the overall outlook increased, certain groups reported mixed views.

101, 2022

January 2022 Utah Consumer Sentiment

January 1st, 2022|

Utah’s consumer sentiment rose by 1.5 points from December to January, increasing to 76.9, according to the Kem C. Gardner Institute’s Utah Consumer Sentiment Survey. This slight increase is coming from Utahns' responses in January of feeling better off financially compared to a year ago and improvements on long-term outlooks.

112, 2021

December 2021 Utah Consumer Sentiment

December 1st, 2021|

Utah’s consumer sentiment declined by 1.5 points from November to December, decreasing to a year low of 75.4, according to the Kem C. Gardner Institute’s Utah Consumer Sentiment Survey. Utah consumer confidence has steadily declined from year highs experienced in March, as Utahns are increasingly becoming concerned about inflation and new waves of COVID variants.

111, 2021

November 2021 Utah Consumer Confidence

November 1st, 2021|

Utah’s consumer sentiment fell in November, according to the Kem C. Gardner Institute’s Utah Consumer Confidence Survey. The University of Michigan measured a similar decline among Americans as a whole

110, 2021

October 2021 Utah Consumer Confidence

October 1st, 2021|

Utah’s consumer sentiment was largely unchanged between September and October, according to the Kem C. Gardner Institute’s Utah Consumer Confidence Survey. In their survey representing Americans as a whole, the University of Michigan likewise found little change over the prior month.

109, 2021

September 2021 Utah Consumer Confidence

September 1st, 2021|

The Gardner Institute measured a modest gain in Utah’s consumer sentiment during September, following two months of sharp declines. The University of Michigan found an increase of similar magnitude among Americans as a whole.

108, 2021

August 2021 Utah Consumer Confidence

August 1st, 2021|

The Gardner Institute survey of consumer sentiment measured a substantial decline in sentiment among Utahns between July and August of 2021. An even larger decline was reported by the University of Michigan based on their survey of Americans as a whole.

2107, 2021

July 2021 Utah Consumer Confidence

July 21st, 2021|

The Gardner Institute survey of consumer sentiment finds sentiment among Utahns fell between June and July of 2021. The University of Michigan reports comparable declines among Americans as a whole.

106, 2021

June 2021 Utah Consumer Confidence

June 1st, 2021|

Our survey finds consumer sentiment among Utahns held steady from May to June. A similar survey by the University of Michigan, but concerning all Americans, measured a gain in sentiment over the same time period.

105, 2021

May 2021 Utah Consumer Confidence

May 1st, 2021|

Our survey finds consumer sentiment among Utahns fell in May. A similar survey by the University of Michigan, but concerning all Americans, also measured a decrease in sentiment during May. Table 1 shows responses to questions that define “sentiment” for Utah (Gardner Institute survey) and the U.S. as a whole (from the University of Michigan).