Consumer Sentiment Survey
The Kem C. Gardner Policy Institute publishes Utah’s monthly consumer sentiment index. The index helps policymakers, businesses, and local communities understand consumers’ perspectives on present and future economic circumstances, allowing them to proactively strategize and adapt to changes. The survey questions are identical to essential questions from the University of Michigan’s national consumer sentiment survey, with additional questions specific to the state of Utah. Our monthly report on consumer sentiment includes a comparison of the Utah and U.S. indexes, along with response data for each survey question.
May 2022 Utah Consumer Sentiment
Utah’s consumer sentiment fell in May, according to the Kem C. Gardner Institute’s Survey of Utah Consumers. A similar survey by the University of Michigan found a larger decline in sentiment during May among Americans as a whole.
April 2022 Utah Consumer Sentiment
Utah’s consumer sentiment rose in April, according to the Kem C. Gardner Institute’s Survey of Utah Consumers. A similar survey by the University of Michigan found an increase in sentiment among Americans as a whole.
March 2022 Utah Consumer Sentiment
Utah’s consumer sentiment declined 10.8 points in March, decreasing to 68.0, according to the Kem C. Gardner Institute’s Survey of Utah consumers. This is the largest monthly drop since the index began in October 2020. Outlooks fell among all groups, suggesting that every Utahn feels the cost of living pinch due to rising fuel prices and inflation as well as concerns around geopolitical instability.
February 2022 Utah Consumer Sentiment
Utah’s consumer sentiment rose by 1.9 points from January to February, increasing to 78.8, according to the Kem C. Gardner Institute’s Utah Consumer Sentiment Survey. While the overall outlook increased, certain groups reported mixed views.
January 2022 Utah Consumer Sentiment
Utah’s consumer sentiment rose by 1.5 points from December to January, increasing to 76.9, according to the Kem C. Gardner Institute’s Utah Consumer Sentiment Survey. This slight increase is coming from Utahns' responses in January of feeling better off financially compared to a year ago and improvements on long-term outlooks.
December 2021 Utah Consumer Sentiment
Utah’s consumer sentiment declined by 1.5 points from November to December, decreasing to a year low of 75.4, according to the Kem C. Gardner Institute’s Utah Consumer Sentiment Survey. Utah consumer confidence has steadily declined from year highs experienced in March, as Utahns are increasingly becoming concerned about inflation and new waves of COVID variants.
November 2021 Utah Consumer Confidence
Utah’s consumer sentiment fell in November, according to the Kem C. Gardner Institute’s Utah Consumer Confidence Survey. The University of Michigan measured a similar decline among Americans as a whole
October 2021 Utah Consumer Confidence
Utah’s consumer sentiment was largely unchanged between September and October, according to the Kem C. Gardner Institute’s Utah Consumer Confidence Survey. In their survey representing Americans as a whole, the University of Michigan likewise found little change over the prior month.
September 2021 Utah Consumer Confidence
The Gardner Institute measured a modest gain in Utah’s consumer sentiment during September, following two months of sharp declines. The University of Michigan found an increase of similar magnitude among Americans as a whole.
August 2021 Utah Consumer Confidence
The Gardner Institute survey of consumer sentiment measured a substantial decline in sentiment among Utahns between July and August of 2021. An even larger decline was reported by the University of Michigan based on their survey of Americans as a whole.