The Kem C. Gardner Policy Institute estimates visitor spending, tourism-related jobs, and tourism-related tax revenue for all Utah counties annually, updated through the county tourism dashboard. We derive county-wide visitor spending estimates using various data sources, including Tourism Economics’ visitor spending data, U.S. Bureau of Economic Analysis employment data, and Utah State Tax Commission tax revenue data. We run our visitor spending estimates through economic modeling software (IMPLAN) and customized institute fiscal models to generate the most accurate figures for Utah’s 29 counties.

Please note that visitor spending on public transportation, which includes air, rail, public transit, taxi, shuttle, and ride-sharing, is not included in the county profiles due to the lack of reliable data. For more information on Utah’s public transportation sector, click here.

View the statewide tourism report here.

Find PDF versions of the 2023 County Profiles here.

Reference the dashboard’s “Glossary of Terms” here.