News Release

Utah’s direct selling industry anchored over 38,000 jobs, made up over 70% of non-gold exports in 2020

August 16, 2022 (Salt Lake City) – Utah’s established direct selling industry anchored over 38,000 well-paying jobs and added significantly to state and local tax revenues as part of its 2020 statewide economic impacts, according to a first-of-its-kind report from the Kem C. Gardner Policy Institute.

“Utah is a global hub for the direct selling business model,” said Levi Pace, Gardner Institute Senior Research Economist and lead author of the study. “The industry comprises 91 direct selling companies and 66 key suppliers. Ten of these Utah-based direct selling companies provided more than $10.3 billion in goods and services to their customers around the world, 6.1% of industry sales from all states and countries.”

Key findings from the report include the following:

  • Economic Impacts—The direct selling industry employed 17,487 Utah residents, and industry activity indirectly supp