News Release

Travel and tourism industry supports 136,000 Utah jobs, according to new report

November 14, 2019 (Salt Lake City) – Travelers to Utah spent a record $9.75 billion in the state in 2018 and generated an estimated $1.28 billion in total state and local tax revenue, according to a recent study completed by the Kem C. Gardner Policy Institute. Approximately 1 in 11 Utah jobs is now supported by visitor spending, either directly or indirectly.

“Despite decelerating national park visits and a decline in Chinese visitor spending, Utah’s travel and tourism economy had another banner year in 2018,” said Jennifer Leaver, senior tourism analyst at the Gardner Institute and lead author of the report. “Utah visitors are discovering and exploring the stunning attractions that exist outside of and in between our national parks.”

Key points from the report include the following:

  • Spending – Visitors directly spent a record $9.75 billion in the Utah economy in 2018, a 6.5% year-over-year increase.
  • Jobs – Utah’s travel and tourism industry accounted for an estimated 136,000 total jobs in 2018, a 5.4% year-over-year increase. Approximately 1 in 11 Utah jobs is supported by visitor spending, either directly or indirectly.
  • Wages – Private travel and tourism-related employment sectors experienced he