Blog Post

Insight: From Restaurants to Retail: Spending Trends of Utah’s International Visitor Population

By: Jennifer Leaver

English. German. Mandarin. French. Japanese. Spanish. Korean.

If you’ve spent any time at one of Utah’s national parks or monuments lately, then you’ve most likely heard a mélange of languages inside the visitor centers and out on the trails. International visitors make up a healthy portion of Utah’s national park visitors. Studies show that around 20 percent—or one-fifth—of all Utah national park and monument visitors come from outside of the United States[1]. In fact, at the more popular parks like Zion and Bryce, more than 25 percent of tourist season visitors are international in origin.

Recently, Utah’s overseas visitor profiles have been changing. Based on Tourism Economics’ data, in 2015 Asian visitors for the first time spent more m