News Release

Travel and tourism industry supports 141,500 Utah jobs, according to new report


September 18, 2020 (Salt Lake City) – Travelers to Utah spent a record $10.06 billion in the state in 2019 and generated an estimated $1.34 billion in total state and local tax revenue, according to a recent study completed by the Kem C. Gardner Policy Institute. Approximately 1 in 11 Utah jobs is now supported by visitor spending, either directly or indirectly.

“Before the COVID-19 pandemic, Utah experienced record-level visitor spending for the ninth consecutive year,” said Jennifer Leaver, senior tourism analyst at the Gardner Policy Institute. “While national park and monument visitation held strong in 2019, state park visitation increased notably, particularly in Washington County. Gunlock, Snow Canyon, Sand Hollow, and Quail Creek recorded significant year-over-year visitation increases—over 360,000 additional combined visits.”

Key points from the 2019 report include the following:

  • Spending – visitors directly spent a record $10.06 billion in the Utah economy, a 3.3% year-over-year increase.
  • Jobs – Utah’s travel and tourism indust