The Kem C. Gardner Policy Institute’s survey research team assesses opinions and gathers factual data to inform organizational changes, economic development programs, and public policy initiatives. Decision makers utilize survey research conducted by the Gardner Policy Institute to understand the spending of convention attendees, employee engagement, and satisfaction with online services provided by the government, for example.

The Gardner Policy Institute helps public entities design survey questionnaires, determine optimal methods for gathering responses, oversee fieldwork, and analyze results.  By using robust methodologies to provide the best data and analysis possible, the institute facilitates the decision-making process.

Phone Surveys

Telephone surveys remain an effective method of measuring public opinion. Surveys by phone generally have a higher response rate than web-based or mail surveys and can have a quick turnaround time. Both landline and mobile numbers are used to provide representative samples of the population. Phone surveys also allow for interviews to probe and clarify responses with the individual. An example of a recent phone survey is the citizen survey.

In Person Interviews

There are a number of reasons in-person interviewing methods should be considered over other data collection methods.  Interviews conducted in person are often used to gather data from hard-to-reach groups that may otherwise be excluded.  Intercepting respondents is an effective way to acquire user evaluations of services, programs, or events.  Face-to-face methods are used to collect information on sensitive topics. The questionnaire for in-person interviews can be a longer and a trained interviewer can clarify responses or probe for more valuable information. An example of a recent in-person interviewing project is the Sundance Film Festival Economic Impact Report.

Online surveys

Online surveys are an efficient mode of conducting surveys when the population intended to be studied is already known. In this case, lists of contacts may need to be provided, making this a great option for an employee- or student-based survey. The online survey provides some distinct advantages in that it can help eliminate interview bias, is easily distributed through email, and can be accessed on a computer or mobile device. The Gardner Policy Institute uses Qualtrics for conducting online surveys; a professional software service that provides a clean, user-friendly format and supports robust data collection.